As we enter a new year, brands are coming out of a pandemic that has lasted nearly three years. As supply chain issues, inflation, and other factors have impacted the consumer landscape, retailers are adapting to this new normal by finding creative ways to appeal to their customer base.
Moving into 2023, supply chains seem to be improving, travel is flourishing and consumers are proving to be resilient. For the jewelry industry, trend-focused and accessible jewelry for younger clientele are some of the biggest predictions for the year ahead. While “trends” and “accessibility” were once frowned upon in luxury jewelry, brands are proving they can encapsulate both style and timelessness.
One brand that can be trendy, accessible, and timeless is chic French jewelry retailer APM Monaco. Founded by a female founder, Ariane Prette, and her son, Philippe, in Monte-Carlo in 1982, APM Monaco was a key manufacturer of gold, diamonds, and other precious stones for acclaimed jewelers all over the globe.
Now, APM Monaco is a leader in the fashion jewelry industry with more than 400 brick-and-mortar retail stores worldwide — all of which encompass the welcoming, simple and kind lifestyle found in the beautiful South of France.
APM Monaco is constantly keeping things fresh with new, exciting collections. Their newest, Collection Rock, is their most avant-garde collection yet. The collection represents glamor and fashion, as well as living life on the edge. Expect to see new colors, bold designs, and fun sparkles in the Rock collection.
APM Monaco is constantly keeping things fresh with new, exciting collections. Their newest, Collection Rock, is their most avant-garde collection yet. The collection represents glamor and fashion, as well as living life on the edge. Expect to see new colors, bold designs, and fun sparkles in the Rock collection.
To showcase the new collection, Yuyu Zhangzou and Baptiste Giabiconi frolicked through the iconic Galerie Lafayette in Paris. Some of the pieces include thick, silver, sparkly chain necklaces and bracelets, dainty necklaces with Yummy pendants attached, chunky rings, and simple pearl necklaces with a pop of color added through a Yummy pendant.
Just before releasing the Rock collection, APM Monaco capped off a fabulous year with a Christmas event in Paris at Plaza Athenee. Some notable guests include Just Riadh, Daniela and Nico Capone, Richard Orlinski, and face of the brand, Baptiste Giabiconi. The brand was also spotted on some familiar faces in December, notable Antonela Rocuzzo, wife of soccer legend Lionel Messi, Miss France 2023 Indira Ampiot, Eva Longoria for New Year’s Eve, and it was seen in “Emily in Paris” third season that was just released.
Visit APM Monaco’s website or Instagram to check out the Rock collection and all of the exciting things the brand is doing.
Written In Partnership With Darby Jones
